How to Measure Anything: Finding the Value of Intangibles in Business

Doug Hubbard will talk about the approach described in his book, “How to Measure Anything: Finding the Value of Intangibles”. This is based on Hubbard’s method Applied Information Economics (AIE) and includes how to formulate intangibles as measurable and techniques for improving Monte Carlo models including:

1. How “calibration training” improves on the subjective estimates from subject matter experts.
2. How to compute the value of additional information and how this radically changes empirical measurement methods.
3. How to use the output of a Monte Carlo simulation as input to portfolio optimization methods.